The Power of Lifestyle Focused Marketing: Building Long-Term Customer Relationships
Because of our name, Lifestyled Media, often gets asked about the meaning of “lifestyle” and “lifestyle marketing.” Today, we want to delve into this topic and explain how lifestyle-focused marketing differs from traditional and story-focused marketing.
Lifestyle-focused marketing is a strategy that targets a specific lifestyle or group of lifestyles. It involves understanding the values, interests, and behaviors of a particular audience and creating marketing campaigns that align with those characteristics. By doing so, we can reach our target audience more effectively and build stronger connections with them.
We often hear the term "story-focused marketing," which aims to establish an emotional connection with consumers by telling a story. However, lifestyle-focused marketing takes it a step further by aligning the values, behaviors, and interests of a specific lifestyle to that story. Essentially, it still involves emotional storytelling, but it specifically caters to a certain lifestyle or group of people.
In contrast, traditional marketing simply identifies a broad audience and places ads with the hope that they reach the right people. Lifestyle-focused marketing is more personalized and targeted, as it strives to connect with the audience's interests and values in relation to your company's offerings.
We are aware that incorporating a story into marketing can be impactful. By establishing an emotional or symbolic connection to your product or service, you can increase its appeal. With a lifestyle focus, we can delve deeper into your target audience and utilize storytelling to enhance your marketing strategy.
We partnered with Willow and Greene, an eco-friendly kitchenware brand, using a lifestyle approach to target customers who prioritize sustainability in their daily lives. We also considered other desired elements of that lifestyle for the specific target market, primarily moms. Our focus was on promoting healthy living and products that won't harm children's skin, among other things that are part of the target customer's lifestyle. Rather than just promoting the product's appearance and functionality, we emphasized how seamlessly it can fit into their lives and improve their lifestyle. By doing so, we effectively connected with the audience and increased the likelihood of them purchasing the product while talking less about the product itself and more about its representation and potential benefits for their lives.
Our marketing approach focuses on understanding our customers' daily lives and what they aspire to achieve. We aim to connect our product or service with their values and help them envision a future with our brand. This approach goes beyond specific techniques and is a fundamental ideology of Lifestyled Media.
While traditional advertising has its place, we believe that building deep connections with our audience is the key to building long-term customer relationships and establishing a strong foothold in the market.
