Trademark Property Management
WEBSITE REBUILD
Project Goals
Elevate brand perception: present a polished, modern web presence that reflects Trademark’s scale and professionalism.
Establish market leadership in Lancaster County: communicate expertise and reliability so owners, investors, and renters instinctively view Trademark as a top property-management choice.
Build trust before first contact: use clear messaging, staff visibility, and social proof so prospects feel confident engaging without a phone call.
Create a marketing foundation: lay the technical and strategic groundwork (SEO-ready structure, analytics, smooth listing integration) for later content, search, and paid-media campaigns.
Empower the internal team: deliver a platform that staff can update easily—reducing reliance on freelancers and speeding time-to-market for new listings or messaging tweaks.
Website Design Inspiration
Project Scope
1 — Discovery & Messaging – clarify audiences and craft unified brand voice.
2 — Design & Build – custom Squarespace site; automatic rental-feed integration; conversion-oriented layout; mobile-first, SEO-ready code.
3 — Light Brand Cleanup – tighten logo, colors, and typography for consistency (not a full rebrand).
4 — Training & Handoff – walk-through of Squarespace back-end so staff can self-edit pages, photos, and listings.
Website Photo Inspiration
Project Timeline
WEEKS 1 – 4:
Discovery, Messaging, Brand Cleanup
WEEKS 5 – 10:
Initial Design, Full Visual Build, Rental-Feed Integration
WEEKS 11 – 12:
Q&A, Staff Training, Go-Live
Budget Options
OPTION 01:
Project Based Website Build
A focused three-month sprint: we kick off with a rapid discovery session, then craft a custom Squarespace experience (about seven core page templates) wired to your live rental feed.
Along the way we smooth out logo, color and type inconsistencies, bake in mobile responsiveness, SEO fundamentals and Google Analytics, guide you through two rounds of fine-tuning, and wrap with a hands-on training.
$6400
OPTION 02:
12-Month Growth Retainer
Everything in the project build — plus an embedded marketing department that keeps compounding results.
All project-based deliverables (site, rental feed, training, etc.) completed in the first 10–12 weeks.
Ongoing strategy & stewardship – quarterly planning calls; your agency lead proactively steers messaging, funnels and creative so the site never stagnates.
Content engine – up to 2 keyword-researched blog posts or neighborhood guides per week, written and published for SEO authority and social sharing.
Monthly SEO & CRO tune-ups – technical audits, internal-link updates, heat-map analysis, headline tests—tweaks that keep you climbing Google and boosting conversions.
Design & copy updates on demand – new CTAs, seasonal banners, landing pages for campaigns, email footers, printed flyers—done without change-order fees.
Paid-media readiness & management – when KPIs say “go,” we spin up Google/Facebook ad campaigns, write copy, design creatives, and manage budgets (ad spend billed separately).
Performance reporting – clear, visual dashboard + end-of-month commentary translating metrics into board-friendly insights.
Think of it as hiring a fractional CMO + content team for less than the cost of a single full-time hire—while safeguarding the brand from “one-and-done” stall-outs.
$2200/mo