Proofpoint Capital

Website Expansion, PR, and Ongoing Marketing.

One Time Project Goals

  • Expand the website from a single landing page into a full platform that supports credibility and conversion (operator network, investments, jobs, resources).

  • Put analytics in place so you can track what is working and make decisions from real data.

  • Launch swag and a founding investor kit that feels premium, on brand, and actually gets used

  • Schedule and lock the photoshoot (photographer, date, location, shot list, wardrobe guidance).

Ongoing Marketing Goals

  • Build steady, compounding visibility through SEO and content so there is no dip after initial PR spikes.

  • Keep LinkedIn and email consistently active with a clear point of view and regular updates.

  • Turn the website into a living hub that stays current (portfolio, jobs, press, resources).

  • Improve reach and conversion over time using simple monthly reporting and iteration.

  • Manage the brand around PR coverage, keep messaging consistent across press hits, social posts, website updates, and any follow-up opportunities (repurposing coverage into quotes, graphics, a resources page, and founder talking points).

Public Relations Goals

  • Build credibility fast with national, tech-relevant coverage.

  • Establish a clear “who we are and why we matter” story that is not just Philadelphia-centered.

  • Generate proof points you can feature on the website (press, podcasts, interviews, webinars).

  • Create a repeatable system to amplify investment announcements and momentum.

Estimated Timeline

Week of Dec 16:

  • Scope Lock + Contract Lock

Week of Dec 22:

  • Website Copy + Site Map

  • Analytics Plan + Tracking Requirements

  • Merch Kickoff Meeting (needs, quantities, budget range)

  • Photoshoot vendor outreach + date options

Week of Jan 05:

  • Full Squarespace Build + Page Population

  • Analytics Setup (GA, Search Console, key events)

  • Merch Review + Vendor Quotes + Mockups

Week of Jan 12:

  • Website Launch + Handoff

  • Photoshoot prep guide sent (wardrobe, timing, deliverables)

  • Full Squarespace Build + Page Population

  • Analytics Setup (GA, Search Console, key events)

  • Merch Review + Vendor Quotes + Mockups

Week of Jan 19:

  • Transition to Ongoing Marketing

Budget Options

One-Time Project

  • Website expansion build in Squarespace (Operator Network, Investments, Jobs hub, Resources shell)

  • Advanced analytics setup (GA4 + Search Console connected)

  • Merch planning, design, and ordering.

  • Schedule, lock, and manage brand photoshoot.

$3400

Ongoing Monthly Marketing

  • Monthly LinkedIn content creation

  • SEO blog content (2 per week)

  • One monthly email/newsletter

  • Light website updates

  • Monthly reporting + next-month plan

  • Brand management around any PR coverage (keeping messaging consistent, posting and adding to the site as it comes in)

$1800/mo

Ready To Continue?