THE VETERINARIAN
COOPERATIVE
How collective, independent ownership is changing the future of veterinary medicine.
Background:
The Veterinarian Cooperative (TVC) empowers independent veterinarians to compete with larger practices. As a collective representing nearly 5,000 vet practices nationwide, TVC gives individual vets all the advantages of a larger practice, while still remaining independently owned.
However, TVC struggled to connect their story with their mission effectively. We partnered with them to highlight the crucial support TVC provides, demonstrating that independent vets can thrive thanks to the resources and partnership TVC provides.
Video Series
01
Ownership is the cornerstone of TVC’s philosophy. In our branded docuseries “My Ownership Story,” we spotlighted three veterinary practices across the U.S.
We showcase how TVC helps these independent practices succeed — and the impact they make on their surrounding communities.
EPISODE 01
A Legacy of Ownership
Coming from a family of vets, Andrea becomes convinced of the need to keep her cat clinic in Ohio a solo practice.
EPISODE 02
Building a Hometown Vet
After the practice he works at comes under new ownership, Grant decides to start a practice in his Iowa hometown — but faces a fight.
EPISODE 03
A Vet You Can Call Home
Karen notices the clinic she works at has no time for home visits to pets — so she starts her own house-call practice in Illinois.
Social Media
Besides the full-length episodes, we cut clips for social media to provide teasers and engaging content for TVC.
“Together We Are…”
02
In addition to focusing on the benefits of ownership, TVC wanted to highlight the benefits of the collective — how their network makes their members better, stronger, and more competitive together.
In the “Together We Are....” campaign, we followed Dr. Carey Guise, who shares how she was able to start and grow her own practice thanks to the support of TVC.
Long format (3:03)
In the full video, Dr. Guise shares how TVC results in better outcomes for her clients’ pets, better work-life balance so she can spend more time with her kids, and profit-sharing that directly benefits her practice. This video was shown at the TVC annual gala.
Medium format (1:05)
We also produced a condensed version of the same video for other contexts, like social media..
Social Media (0:30)
As usual, we provided even shorter versions of the content we shot, including bonus clips that didn’t make it into the full video project.
