Messaging + Brand + Website + Launch Video

Indiana Campaign
Launch Sprint

A fast, done-with-you package for Indiana candidates who want to launch strong and look credible from day one. The work flows in one sequence, messaging first, then visuals, then website, then video, so everything matches and supports the same “hook.”

The outcome

By launch, you have:

  • A clear “hook” and story that people can repeat and remember

  • A clean, modern visual identity you can use everywhere

  • A simple campaign website that makes you look legit and captures donors and supporters

  • A campaign launch video you can use for both introduction and fundraising

Timeline (how it runs)

Step 1: Deposit, then kickoff

  • We send an invoice for a deposit, and we do not lock dates or schedule the next working session until the deposit is paid

  • After that, you receive a timeline doc showing what we’re doing, how fast, and when we need check-ins

Step 2: Virtual build (messaging, brand, site)

  • Order of operations: messaging, visual identity, website, then video

  • We do the prep virtually so the shoot is efficient and the launch is cohesive

Step 3: Indiana filming

  • Video is the only part that must be done in person

  • Typical filming plan: arrive, meet, scout and lock locations, then a full day to film (with everything already planned)

  • Target filming window in early January

Step 4: Finalize and launch

  • Edit, finalize site, and be ready to launch in March

What’s included

1) Messaging and positioning

  • Messaging development to land your “hook,” your framing, and your candidate story

  • A “guidebook” style direction so the whole team knows what everything should tie back to

2) Visual identity and core brand assets

  • Visual identity work (logo, brand assets) built after messaging is locked

  • Core designs like yard signs, plus an asset handoff so your team can create flyers, templates, and more

3) Website

  • A simple, high-converting campaign site (visual direction, content planning, writing, mockups, build)

  • Domain ideation and “buy it before you announce” support

4) Campaign launch video

  • One main launch video (planned virtually, filmed in person)

  • Instagram cut and TikTok cut, plus usable interview clips for social

  • Built to serve two purposes, introduce you to voters and support fundraising (events, donor rooms, outreach)

5) Team training

  • Training/coaching support for the team while the Indiana work is happening

Who it’s for (and who it’s not for)

This is for candidates who are ready to move quickly and want to be launch-ready in Winter/Spring 2026
It is not offered to every candidate especially if they are not ready to put the work in.