ReCenter Indiana + Lifestyled Marketing
Digital Content & Podcast Initiative
Overview & Goals
The goal is simple: produce clean, clear, consistent content that positions ReCenter as the nonpartisan civic expert in Indiana so donors, sponsors, and partners know ReCenter is the organization to trust, fund, and collaborate with.
This initiative is designed for a lean team (one staff member plus board support), with production handled end-to-end by Lifestyled Marketing so ReCenter can focus on the substance: research, interviews, partners, and civic insights.
What Success Looks Like
Stronger credibility with donors and partners
ReCenter shows up with a consistent, professional presence that signals trust, clarity, and real expertise.A reliable content system, not a scramble
Instead of posting only when someone has time, ReCenter has a repeatable monthly engine that creates content in batches and stays active year-round.A “source of truth” platform for Indiana civic info
ReCenter becomes a go-to voice for data, civic education, and what is happening in Indiana, with content that can be shared in board updates, partner decks, fundraising, and outreach.More usable assets for campaigns and coalitions
Even when ReCenter is not the “face” of a youth GOTV campaign, the organization still benefits from a strong content library that builds trust and attracts support.Better alignment across channels and vendors
LM can collaborate with ReCenter’s existing marketing support so content, distribution, and messaging stay consistent and do not conflict.
The Content Engine
We treat your brand like a series, not a one-time campaign. That means one flagship format that creates a steady stream of assets:
ReCenter Indiana Video Podcast
Recorded remotely (Zoom-style setup), similar to the The Democratic Dilemma
A consistent format and structure so it feels professional every time.
Repurposed Content
From each episode, we turn one conversation into a full set of assets:
Full episode video (YouTube)
Full episode audio (Spotify, Apple Podcasts, etc.)
Clips Optimized for LinkedIn, Instagram, TikTok
Partner and guest clip set (pre-cut clips they can post, plus suggested captions)
Quote cards and key-takeaway posts
SEO blog post version of the episode (optimized title, headings, summary, key takeaways)
Newsletter email draft (based on episode with a clear CTA)
The outcome is consistent visibility without adding ongoing workload to ReCenter’s small team.
Investment
One-time startup (required)
Includes show framework, recording workflow, publishing setup support, creative templates (thumbnail direction, titles), and a repeatable production plan.
$1500
Core Producer Package
2 virtual-recorded episodes per month
Full video edit + full audio edit
Publishing-ready deliverables for YouTube + podcast platforms
Short-form clips per episode (repurposed for LinkedIn, Instagram, TikTok)
Production management (tech checks, recording day support, post-production, delivery)
$1800/month
Core Producer Package
4 virtual-recorded episodes per month
Full video edit + full audio edit for each episode
Publishing-ready deliverables for YouTube + podcast platforms
Short-form clips per episode (repurposed for LinkedIn, Instagram, TikTok)
Full production management end-to-endording day support, post-production, delivery)
$2800/month
Optional Add-Ons
Live-streamed episodes
On-location filming for key events or listening sessions
Paid media support to amplify key episodes
Partner toolkits (ready-to-send sponsor packets for sharing episodes)
Content Support
LM serves as ReCenter’s long-term producer and content engine, turning each recording into a full set of polished, ready-to-publish assets. Deliverables typically include:
Show format support and run of show (so every episode stays consistent)
Virtual recording setup, tech checks, and live production management
Full audio edit and full video edit per episode
Short-form social clips for LinkedIn, Instagram, and TikTok
Partner and guest clip set (pre-cut clips they can post, plus suggested captions)
Quote cards and key takeaways
SEO blog post version of the episode (optimized title, headings, summary, key takeaways)
Newsletter email draft (episode announcement plus key points and CTA)
Publishing-ready files for YouTube and podcast platforms, plus lightweight reporting focused on what is working
Project Timeline
MARCH – APRIL
Strategy and setup (format, look, workflow, distribution)
MAY – JUNE
Pilot recordings and first releases, build a small content bank
JULY+
Consistent publishing cadence leading into the general election runway
Our Track Record
Identity Learning
We developed a mission-driven video approach that translated the organization’s work into consistent, platform-ready content designed to build credibility and momentum over time.
Philadelphia 76ers
We supported a corporate initiative that required political approvals and stakeholder alignment, then built a full content plan around it so the message stayed consistent across channels.
First Tee Philly
We turned a nonprofit story into a repeatable content campaign, producing polished video assets that strengthened donor-facing trust and made the impact easy to share.
Down Ballot Candidates
Working directly with local candidates keeps us close to what is actually happening in the political space day to day, which helps us build content that is clear, realistic, and built for fast-moving moments.
Political Industry Partners
We are already trusted in the civic and political space, and we work side by side with partners across the industry through consulting and collaboration. We care deeply about this work, and beyond our client projects, we advocate in this space both behind the scenes and in front of the camera.
Next Steps
Select a monthly package
Choose Core Producer (2 episodes/month) or Flagship Producer (4 episodes/month).Onboarding and kickoff
Sign the agreement, complete the startup invoice, confirm points of contact, and lock the first recording dates.Build the show foundation
Finalize the show format, run of show, visual direction, publishing workflow, and guest scheduling process.Record and launch
Record the first episodes, publish, and create the full repurposed content set (clips, SEO blog, newsletter, partner and guest clip kit).