Case studies / philadelphia 76ers
High end Live production that matched the Sixers brand energy
Brand
philadelphia 76ers
Industries
Politics
DTC
Services
Content Marketing
Event Marketing
Video Marketing
Strategy
Live Streaming
Background
The Sixers expansion team was ramping up plans for a new downtown Philadelphia arena. To build momentum, they launched 76 Place Summit, a live fan event and digital campaign hosted on site at the proposed arena location, inside a functioning mall.
Challenge
Turn an active mall into a live, college gameday style set with an owner, expansion lead, a Philly TV host, and Allen Iverson. Make it play both in the room and on air while solving complex tech, design, and layout issues so the summit felt big, clean, and watchable.
01
Locked a college game-day style format that fit the Sixers brand and arena story.
02
Designed a set, run of show, and audience layout that worked inside a live mall
03
Specced and deployed multi camera, audio, and streaming systems for zero hiccups.
04
Directed talent, crowd energy, cheer team, and mascots to keep the show moving.
05
Cut long form and short form edits for Sixers TV, local partners, and socials
Process
We treated the summit like a live show and content engine. We mapped the creative concept, run of show, and set layout, then built a full tech plan for cameras, audio, streaming, and on site screens.
Solution
We built and ran a high end live show that doubled as a content shoot, capturing every moment in broadcast quality. Then we turned the summit into TV ready segments and snackable clips that made 76 Place feel tangible and exciting across Sixers TV and local digital channels.