Case studies / Sixers & killer mike
Killer Mike shows Philly what equity could mean for the city
Brand
Philadelphia 76ers
Industries
Politics
Sports
Services
Content Marketing
Social Media Marketing
Video Marketing
Strategy
Background
The 76 Place expansion team is working to bring a new downtown arena to Philadelphia. They asked us to help tell the story of how the arena’s concessions plan could open real doors for Black owned businesses citywide.
Challenge
The Sixers had pledged that arena concessions would reflect Philly’s demographics, with major space for Black owned businesses. The challenge was proving that promise was real and powerful, not just another marketing line.
01
Built a content plan around one question: how can this arena change the future for Black owners.
02
Shot on location at the Hawks arena as a live model of Black vendors thriving in an NBA venue.
03
Captured a deep Quincy and Killer Mike interview, then cut stories for social and pitch decks.
Process
We designed a doc style content campaign built around trusted voices. With host Quincy Harris, we traveled to Atlanta’s Hawks arena to see a similar model, then filmed a deep conversation with Killer Mike about what this kind of arena can unlock.
Solution
By treating the arena’s equity pledge as a documentary story, not a bullet point, we gave 76 Place a concrete proof of concept. The content shows how a new arena can fuel Black owned businesses in Philly and makes that promise feel real.