Case studies / Emberly Counseling
From “no presence” to a clean, credible mental health brand
Brand
Emberly Counseling
Industries
Mental Health
DTC
Services
Strategy
Branding
Messaging
SEO Marketing
Background
Emberly Counseling is a private outpatient practice offering telehealth therapy to teens and adults across Pennsylvania, led by a founder who wanted a warm, modern, online first brand for her clients.
Challenge
Emberly was starting from zero. No brand, no site, no content, and no systems to attract or onboard clients. She needed a clear niche, a cohesive look, and marketing that plugged into HIPAA compliant therapy platforms from day one.
01
Clarified Emberly’s ideal clients, their pain points, and what “feeling better” looks like for them
02
Built a messaging guide so every page, profile, and post speaks directly to those clients
03
Designed a full visual identity system, including logo, brand kit, and image guidelines
04
Launched a clean, simple website and connected it to her HIPAA compliant therapy tools
05
Set up ongoing SEO blog content and social marketing so her pipeline keeps growing
Process
We clarified Emberly’s ideal client and core message, then built a visual identity that felt clinical enough to trust yet soft enough to feel safe. From there we mapped every touchpoint, built her website, social foundations, and a long term SEO and social plan.
Solution
We turned Emberly Counseling from an idea into a full digital brand and content engine. Clear positioning, a trustworthy visual identity, a connected website, and ongoing SEO and social give the founder a simple system to attract and support the right clients.