Case studies / Rush Order Tees
Doc style content that turns a print shop into a maker brand
Brand
Rush Order Tees
Industries
DTC
Services
Content Marketing
Video Marketing
Strategy
Photography
Messaging
Background
Rush Order Tees began as a garage t shirt business started by Mike Nemeroff and his siblings. Over 20 plus years it has grown into a national custom apparel company with 200 plus employees and a high volume online print operation.
Challenge
Growth made Rush Order Tees look like just another cheap bulk printer. They needed a content focused campaign that reintroduced them as skilled makers. The work had to center Mike’s story, explain core services, and clarify their position in the market.
01
Mapped founder story and brand goals so every piece of content pointed to one clear narrative
02
Defined positioning that shifted the focus from “cheap tees” to skilled makers with large scale capacity
03
Planned a doc style founder video and four service offering videos to anchor the full content campaign
04
Filmed on site to capture real people, print processes, and equipment, then matched it with clean photography
05
Built a reusable content library for web and campaigns so their maker focused story stays consistent long term
Process
We started with the brand story, not the channels. We mapped how Mike’s journey and their four main services should show up on camera, then designed a content system around that doc style founder film, service offering videos, and on site photography.
Solution
We delivered a content led campaign built on a clear positioning strategy. A doc style founder film puts Mike and the company’s values up front, service offering videos explain how they work, and cohesive photography shows real people and craft behind every order.