Case studies / Black In Golf
Designing a branded series that disrupts golf's status quo
Brand
Quincy Harris
Industries
Education
DTC
Services
Content Marketing
Social Media Marketing
Video Marketing
Strategy
Background
Black in Golf is a Quincy Harris led web series that spotlights Black golfers and their stories. Quincy is a longtime Philadelphia media personality who wanted to use the show as branded content that opens golf to a new generation while staying rooted in real talk.
Challenge
Quincy had a strong concept and point of view, but no clear format or system. The challenge was to turn his idea into a repeatable, sellable series that could sit between formal golf culture and his hip hop media brand, while treating race and access with honesty, not gimmicks.
01
Turned Quincy's concept into a tight, repeatable episode structure.
02
Blended hip hop tone with golf visuals for a style that felt true to both worlds.
03
Shot handheld on real courses in Philly and Miami to keep conversations raw.
04
Edited full Season One of Black in Golf to Premier Online for Quincy’s Audience.
05
Built a social clip system to promote the show, the message, and Quincy himself.
Process
We started with the idea, not the channels. We clarified the core promise of Black in Golf, then built an episode format, visual language, and production plan that Quincy could repeat. From there, we designed a clip-first social strategy so each episode could fuel a long tail of content.
Solution
We turned Black in Golf from a raw idea into a branded series and content engine. Episodes use hip hop music, handheld camerawork, and honest course-side talks to center Black golfers and their experiences, supported by a steady stream of clips that grow the show, the message, and Quincy's brand.
EPISODE 01 — THE FIRST TEE
EPISODE 04 — THE PLAYERS