Case studies / From Scratch Apparel
Building an origin-story campaign on a small-town blacktop
Brand
From Scratch Apparel
Industries
E-Commerce
DTC
Fashion
Services
Content Marketing
Social Media Marketing
Video Marketing
Strategy
Photography
Background
From Scratch Apparel is a streetwear label by hip hop artist SanFrank. The brand honors small town roots and the idea that everyone starts from scratch, blending clean, high quality pieces with a mission to respect where you came from.
Challenge
Create a launch campaign that felt truly rooted in SanFrank's small hometown, showed the quality of the streetwear, and translated the "from scratch" story into visuals that felt raw and honest instead of glossy or staged.
01
Workshopped From Scratch's mission into a clear visual story and tone.
02
Scouted Lancaster, PA spots that matched the brand's roots.
03
Shot in natural light to keep movement, texture, and grit in frame.
Process
We grounded the creative in the hometown itself, scouting public spaces and a local court, then filmed the pieces in real use with a small crew. From that shoot, we built a hero film and short social cuts that carried the brand story.
Solution
We delivered a hometown streetwear campaign shot entirely in public spaces, anchored on a local court, that put the From Scratch story and product quality on screen. The content gave SanFrank a launch kit that felt true to where he started