Case studies / Doc’s Dental
Broadcast and social content that speak directly to families
Brand
Doc’s Dental
Industries
DTC
Services
Content Marketing
Social Media Marketing
Video Marketing
Strategy
TV ADS
Background
Docs Dental builds dental clinics on military bases so service members and their families can get routine care without leaving base. As they opened new locations, they needed a clear way to explain that promise at each new base.
Challenge
Service members already had structured medical and dental support. Their families often did not, and felt left on their own every time orders changed. Our challenge was to flip that story and make it clear that Docs Dental clinics existed to care for the families too.
01
Named the gap, service members had support, families were usually left in the dust
02
Reframed the message so every piece of content spoke to spouses and kids first
03
Mapped the launch journey on each base, from first hearing about Docs to first visit
04
Developed TV, video, and social concepts that showed real families using on base care
05
Captured grand openings and reused that content as proof that families now had support
Process
We began by naming the core tension, the system took care of the uniform, but not always the people at home. From there we built a messaging frame that put spouses and kids first, then translated it into TV spots, launch videos, social content, and event coverage for each new base opening.
Solution
We built a content and launch system for Docs Dental that clearly said families are now taken care of. Every TV spot, launch video, social post, and event recap pointed to one idea, dental care is on base for the whole household. That story helped each new clinic open with built in trust.
Doc’s Dental: TV Spot (Depend)
Doc’s Dental: TV Spot (Reserve)