Case studies / P.S. & Company
Making high end vegan mixes feel easy for home bakers
Brand
P.S. & Co
Industries
E-Commerce
DTC
Services
Content Marketing
Social Media Marketing
Video Marketing
Strategy
Background
P.S. & Co is a Philadelphia based vegan cafe and bakery with a loyal local audience. In 2022 they expanded into premium baking mixes, giving fans a way to bring the P.S. & Co experience home.
Challenge
P.S. & Co needed to launch high end vegan baking mixes with short form content that showed ease and quality, fit the tight attention span of social feeds, and still felt exactly like the brand their community already loved.
01
Identified the core home baker segments inside P.S. & Co’s existing audience.
02
Planned a short form series that fit how those customers actually scroll and decide.
03
Scripted each video to highlight ease of use and final baked results side by side.
04
Designed visuals that matched P.S. & Co’s clean, elevated vegan brand look.
05
Built a repeatable content calendar so the series could stay consistent over time.
Process
We mapped the ideal customer, then built a short form series around how they actually bake at home. We shaped simple storylines, on brand visuals, and repeatable formats so P.S. & Co could keep a steady flow of content going.
Solution
We launched a focused short form branded content stream that showed the mixes in real use, from simple steps to finished treats. Every piece stayed on brand for the Philly vegan community while making the new baking mixes feel easy, premium, and worth trying.