Case studies / Alex wait for Indiana State house
Campaign message, brand, video for a first-time challenger
Background
Alex Wait is a 31-year-old dad running for Indiana State House. He moved back Northern Indiana to raise his family, uses local schools, and feels the same housing and cost squeeze as his neighbors.
Challenge
Help a young candidate beat a 12-year incumbent, earn trust with older voters, and cut through the noise with plain, values-led language tied to costs and neighborhood schools.
01
Defined the hook and campaign framing and messaging around affordability and staying here.
02
Created the visual identity (with an 80s/90s nod) and full brand asset kit.
03
Wrote, shot, and edited the campaign introduction video from the message spine.
04
Designed and developed the campaign website to carry the story and asks.
05
Designed practical assets, yard signs, billboards, and reusable templates.
Process
We started with Alex’s story and voter pain points, built a simple message framework and lexicon, then translated it into a retro-leaning visual system. From there we produced every touchpoint, web, print, and video.
Solution
A complete campaign system anchored in one clear message, a calm, serious voice, and visuals that felt familiar. We delivered the brand, website, yard signs, billboards, and an intro video, all consistent from day one.
